Gen Z is turning toward tradition, seeking stability and meaning. Discover what this cultural shift means for the next wave ...

This group, spanning ages 29 to 45, leads early and blends online and in-store shopping behavior. From tech and apparel to snacks and school supplies, they drive major back-to-school (BTS) decisions ...

Younger consumers seek relatable influencers over big names. Discover how trust, identity, and cultural relevance drive ...

Nintendo’s Switch 2 unlocks cross-industry brand opportunities by tapping into gaming’s cultural power across generations.

Discover how multicultural and Gen Z consumers are shaping trends in AI, finance, wellness, and media in the evolving 2025 ...

Most Americans remain positive or neutral on Pride campaigns, signaling continued support for brands embracing LGBTQ+ ...

It’s not just about mere visibility—it’s about values. LGBTQ+ Americans are socially conscious, community-driven, and are quick to call out anything they view as fake or inauthentic. Brands face a ...