The generic drug industry in the U.S. has saved people billions of dollars, but shortages are now the norm and competition is ...

Companies risk alienating a portion of their customer base if their political positions don't fit with their brand identities, warns marketing professor Eric Van Steenburg.

Companies risk alienating a portion of their customer base if their political positions don't fit with their brand identities, warns marketing professor Eric Van Steenburg.

The generic drug industry in the U.S. has saved people billions and billions of dollars. But it faces new economic pressure today.