Phil Tennant, chief commercial officer at cell and gene therapy biotech Precigen, discusses the use of AI in the company’s latest RRP awareness campaign.

What does it take to secure, plan and execute a main stage presentation at Cannes?

Unveiled at Cannes Lions 2025, Reddit’s AI-powered tools are designed to help brands tap into the power of community conversations and real-time insights.

To compensate for tax cuts for the wealthy, Trump’s 'big, beautiful' bill and budget proposal for fiscal year 2026 threaten to curtail Medicaid, which provides health coverage for people with low ...

Two weeks ago, Travere unveiled the Play It Forward campaign. The awareness push features the aptly named Feel So Good Song, an anthem penned by Grammy-winning musician Brian Kennedy and ...

The chief executive tells Campaign why the IPG acquisition makes sense, what the impact will be and what will determine success.

Whether it’s building trust or ecosystems, the key to effective consumer engagement is being open. This point was driven home repeatedly during this podcast from on the ground at Cannes.

The chief executive tells Campaign why the IPG acquisition makes sense, what the impact will be and what will determine success.

As a director, Hopkins will be focused on boosting the agency’s healthcare practice.

“Create once, publish everywhere” — does that resonate with you?

AI and advanced technology are solving the complexities of personalization and campaign measurement. Eliminate inefficient spend and directly link efforts to script lift with an optichannel strategy ...

The US Federal Trade Commission's approval is contingent on restrictions on co-ordinating adspend on a political or ideological basis.