The Drum caught up with chief marketing officer Fara Howard at SXSW, where she outlined the key lessons B2B marketers can learn from GoDaddy’s Super Bowl success.

The $3.16 trillion crypto industry has been shifting its focus to Wall Street, making retail adoption — and Super Bowl ad spend — less of a priority, one expert says.

Super Bowl ads in 2025 achieved an RX Score of 43 ... reinforcing that healthcare has a place in prime-time storytelling. Google positioned AI as a tool for inclusion, showcasing technology ...

The ad industry saw it coming from afar, and so did Big Tech pundits and any person who is connected to the fabric of the internet and social media. AI made a big splash at the Super Bowl 59 fest.

While food and beverage brands will continue to dominate the ad space, this year’s Super Bowl will be packed with AI-driven commercials from major tech players. Companies like OpenAI (privately ...

Evans predict lots of AI messages and attempts at comedy will ... Find all the 2025 Super Bowl commercials below: When Harry Met Sally stars Meg Ryan and Billy Crystal reunited to recreate a ...

Tugging at potential homebuyers' heartstrings and applying AI to automation to give broker partners a boost are both big factors in Rocket Companies’ plans to grow in 2025.  During an event that was ...

Major brands are splurging on AI-powered ads, but behind the flashy marketing is a troubling disregard for jobs, ethics, and some shameless PR spins.

The ad Kanye West placed in select markets during the Super Bowl sparked fierce backlash because ... But the reaction to West is also fueling controversy as an AI video filled with celebrity ...

A video posted to social media purported to show celebs like Scarlett Johansson and Jerry Seinfeld wearing T-shirts protesting Kanye West.

Here are the steps to take to leverage GoDaddy Airo: Once registration is complete, follow the prompts to continue to see the ...

FOX’s Super Bowl LIX coverage earned high praise from ... breaking 135.7 million viewers and secured over $800 million in ad revenue, setting new standards in sports television.