How GoDaddy created most talked-about ad of Super Bowl – by thinking like a B2C brand
The Drum caught up with chief marketing officer Fara Howard at SXSW, where she outlined the key lessons B2B marketers can learn from GoDaddy’s Super Bowl success.
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How State Farm pivoted its Super Bowl ad to March Madness and beyond
The insurer brought together celebrities and influencers for a Batman-powered campaign that was originally meant to kick off during the big game.
Why you’re finally going to get to see State Farm’s Super Bowl ad during March Madness
Originally delayed out of sensitivity for the L.A. wildfires, CMO Kristyn Cook says now is the right time to get back in the game.
Final Four Flashbacks, Part 2: How homegrown Tigers made every Memphis game 'like the Super Bowl'
The Memphis State Tigers basketball team in the 1984-85 season bulldozed their way to a Final Four run, including an early revenge-game win vs UCLA.
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The Spin: the ‘Gouda news’, the ‘Bada news’ and the worse
The Super Bowl is a gift that keeps on giving. While The Spin looks forward to the blitz of advertisements and the annual ...
Erich & Kallman’s year had it all—from record revenue to Super Bowl hilarity
Record revenue, big client wins, an uproariously funny Super Bowl LVIII ad—Erich & Kallman’s 2024 had it all. Asa Hiken is a ...