SANTA MONICA - On June 21, the Third Street Promenade officially launched as an "entertainment zone," allowing public consumption of alcohol in designated outdoor areas. The initiative aims to boost ...

Barnes & Noble is betting big on the iconic Third Street Promenade, despite the street experiencing high vacancy rates and difficulties attracting tourists since the start of the pandemic. The ...

A group of residents and business owners in a tony California beach enclave that’s been overrun by homeless junkies is paying ...

SANTA MONICA - Public drinking is now allowed in designated areas along the Third Street Promenade as part of a new "entertainment zone" initiative launched June 21 - and so far, officials say, it's ...

Inside, Apple Third Street Promenade has the look and feel of a sanctuary, where excited voices funnel into an echo-like hum associated with a temple.

Confronting years of stagnation, public safety concerns and changing retail norms, commercial landlords and Santa Monica officials are trying to revitalize the Third Street Promenade.

The Santa Monica City Council voted unanimously Wednesday to allow people on the pedestrianized Third Street Promenade to drink alcoholic beverages outdoors — with some limitations. Why it ...

A Santa Monica police officer was shot and injured at the Third Street Promenade mall Wednesday afternoon. The officer has been transported to a local hospital for medical care, according to the ...

The Third Street Promenade entertainment zone is the first in the region following the passage of California Senate Bill 969 in September 2024.

The overall vacancy rate for the Third Street Promenade is 25 percent, with 73 of 97 ground-floor storefronts occupied, according to Downtown Santa Monica.

Santa Monica’s Entertainment Zone, which allows for outdoor drinking of alcohol along part of the city’s Third Street Promenade, opens Friday with a soft launch. Adults of legal drinking age ...

The Third Street Promenade entertainment zone is the first in the region following the passage of California Senate Bill 969 in September 2024.