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Warner Bros. Discovery CFO basically admits Max rebranding is because people like HBO, not crap
The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the Max branding, that viewers would flock to Discovery’s big buckets of unscripted dross over the decades of quality material in HBO and other Warner Bros.
Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...
Gunnar Wiedenfels told an investors conference "there's a lot more openness to discuss the options" ahead for additional ...
Warner Bros. Discovery knew the announcement that it was restoring “HBO” to the name of its Max streamer would elicit ...
3don MSN
Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.
WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...
Blavity on MSN2d
HBO Max Name Change: Max Will Revert To Its Former NameWhat’s old is suddenly new again when it comes to HBO Max. Now known as Max, but initially known as HBO Max, the Warner Bros.
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...
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