Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and brand clarity.

Analysts tell TheWrap why they believe the Charter-Cox deal will not have a major effect on how Hollywood carriage deals are ...

Warner Bros. Discovery stunned the crowd at the Theater at Madison Square Garden with the announcement that its streaming ...

Fans looking for more Game of Thrones content from HBO will have to wait a bit longer as the network has announced a slight ...

GroupM is in the middle of “restructuring,” as AI looms over the business model of agency holding companies. One-click campaign planning is coming for agency jobs. Now what?GroupM is restructuring, as ...

The TV industry and buyers of commercial time were able to breathe a little easier going to their annual week of ...

Equativ is now blocking made-for-advertising content from all exchange activity, marking a larger trend of pushing to ...

From Netflix and YouTube to NBC and Disney, the NBA and NFL and dominated the pitches to advertisers, with entertainment ...

Leslie Bibb tackled two back‑to‑back New York appearances on Wednesday, first on "Late Night with Seth Meyers," then at ...

Warner Bros. Discovery will rename its streaming service Max back to HBO Max this summer, recognizing the strength of the HBO ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...