Ads in WhatsApp will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day.

After the tech giant announced it would begin to include ads in WhatsApp’s Updates tab, which is used by roughly 1.5 million ...

The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’ This week, WhatsApp ...

WhatsApp announced yesterday that it will now show ads from businesses through its Stories-like feature, months after adding ...

Send news tips to: will.oremus@washpost.com Betrayal or inevitability? Meta is putting ads in WhatsApp. More than a decade ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

End-to-end encryption is still guaranteed, and Meta also said that if users only use the app to call or message their ...

WhatsApp Ads face no apparent legal pushback in terms of privacy norms, said industry experts while privacy advocates argued ...

For years, WhatsApp resisted the advertising model even as its parent company heavily monetised its other platforms like ...

WhatsApp announced it will begin displaying ads in the app’s Updates tab as part of Meta’s effort to generate more revenue.

While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals.

Meta has confirmed it will introduce ads to WhatsApp, ending a long-standing “no ads” policy and marking a major shift for ...