E.l.f. Beauty is testing real-world commerce capabilities within its E.l.f. Up! experience on Roblox as part of an extended partnership with the platform, according to details shared with Marketing ...
e.l.f. Cosmetics really is that girl. At the beginning of this year, their Halo Glow Liquid Filter blew up on TikTok, and now #elfhaloglow has over 294 million views. Before that, the TikTok GRWM ...