Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

Geopolitical pressures and AI concerns still loom, but advertising is predicted to keep growing this year ... though it's the ...

AI companies of all sizes are experimenting. The startup Cursor, an AI coding platform, has been hosting pop-up “Cafe Cursor” ...

Brands, from McDonald's to H&M, drew backlash in some quarters over their AI-driven ads and marketing experiments.

Advertisers and analysts lay out where Amazon's headed next and the risks to its growth.

Great campaigns, like great wine, are never the result of a single ingredient or effort—they emerge when all elements work ...

During 2025, Google began rolling out two of its most ambitious search engine initiatives: AI Overviews and AI Mode ...

Advertising involves paying for space in publications or airtime, then using that opportunity to deliver a message directly to consumers. Public relations covers a wide range of tactics, usually ...

ChatGPT already uses some advanced personalisation, making search recommendations based on a user’s search history, chats and ...

Learn how advertising elasticity of demand (AED) measures the impact of ad spending on sales. Discover how AED can guide effective marketing strategies.

Discover how Regulation N enforces the CARD Act and Dodd-Frank Act, preventing misleading mortgage ads and ensuring transparent credit product promotions.