Most marketing measurement models operate on a simple assumption: effects are additive. Campaign A drives 100 leads, Campaign B drives 200, so the total impact is 300. But in reality, marketing often ...

Genetic prediction of common diseases is based on testing multiple genetic variants with weak effect sizes. Standard logistic regression and Cox Proportional Hazard models that assess the combined ...

Calculating damage in Diablo 4 is not at all straightforward and arbitrarily complicated. There is an ongoing debate online as to how damage is calculated in the game, and there is evidence that the ...

Reduced rank approximation of matrices by Householder-Young methods is shown to be equivalent to fitting of a bilinear (multiplicative) model and to projection onto an optimally chosen subspace. The ...