Google Ads API tightens conversion data rules

Advertisers who don’t migrate to the Data Manager API risk broken conversion tracking when Google tightens Ads API data rules ...
The Next Web

Amazon introduces Mobile Ads API, offering in-app advertising to U.S. viewers of any Android app

Amazon has today announced its Amazon Mobile Ads API for developers, allowing them to offer display ads inside their apps. The new program serves in the U.S. only, though, meaning that apps serving ...
adexchanger

Roku Jumps On The API Bandwagon For Its Self-Serve Ads

Ads APIs aren’t just for social media networks anymore. Tuesday marked the launch of Roku’s Ads API, which feeds directly into the company’s self-serve Ads Manager. The new free-to-use toolkit will ...
MediaPost

Meta Expands Its Reminder Ads Via Marketing API

Meta has updated its Reminder Ad offerings on Instagram via the Marketing API, giving marketers who are creating Reminder Ads in third-party apps the same functionality previously available in Meta ...