OpenAI plans to introduce ads for ChatGPT users who aren't paying for the premium version. The company announced Friday that ...

In essence, AdCP aims to do for AI-driven advertising what OpenRTB once did for real-time bidding—bring order to chaos. But this time, it’s not just about banner ads; it’s about creating a universal ...

OpenAI has begun testing advertising in ChatGPT. Ad experts said OpenAI will need to prove a chatbot can actually sell.

Netflix reported $1.5 billion in ad revenue last year and expects that to double in 2026.

More than three years after the release of ChatGPT shook Google to its foundations, the AI advertising wars are finally breaking out. OpenAI opened hostilities at the end of last week by outlining its ...

Static labels, however meticulously mapped, will always struggle to reflect the dynamic nature of human culture.

The media are defined as communication sources that reach a wide audience, such as radio, television, magazines and newspapers. For small businesses, connecting with media outlets is often a prime way ...

As data access tightens and AI takes the driver’s seat, personalisation is being rebuilt around intent, trust and real-time ...

Advertising is essential for making the world aware that your small business exists and for persuading prospects to buy your product or service. Many small business owners, however, are unsure of how ...

Amazon.com, Inc. (NASDAQ:AMZN) is one of the best stocks to buy, according to billionaire Bill Ackman. On January 13, TD ...

Explore how advocacy advertising influences public opinion on economic, political, and social issues, primarily through nonprofit and private organizations.

Leonard Jacoby, half of the duo behind the firm that pushed new forms of advertising and revolutionized the legal industry, ...