How you propose a marketing strategy influences whether your company will implement it and can determine how well the company performs. An effective proposal leaves the intended audience convinced ...

The book has one full chapter on developing a proposal, so you can really dig into that if you want. It also has a sample proposal in the appendix. Of course, there's a lot of other material in the ...

Conversations about pricing can be uncomfortable, but they're a necessity for every marketer. Figuring out how to broach the topic tactfully—in a way that actually encourages prospects to become ...