Before recommendation engines told us what to want, people developed authentic preferences through trial and error—and ...

Social media algorithms driven by AI shape far more than what appears on our screens, including how we think, feel, and interact with the world.

Two years ago, the real-estate company Zillow began a program to buy and sell homes. The idea of the program, Zillow Offers, was to use the company’s large amount of historical real-estate data to ...

Tension: Marketers expect consistent ad performance, but audiences process the same message with decreasing intensity over time due to psychological habituation. Noise: The algorithm blame game and ...

Algorithms have taken on an almost mythical significance in the modern world. They determine what you see on social media and when browsing online, help form people’s belief systems, and impact the ...