Alexa Plus is aiming higher with a new superhero ad and a US-wide launch, including a free version for any app user.

In a new Amazon Super Bowl commercial, Chris Hemsworth teams up with Elsa Pataky to introduce the upgraded Amazon Alexa, ...

In a new Amazon Super Bowl commercial, Chris Hemsworth teams up with Elsa Pataky to introduce the upgraded Amazon Alexa, ...

Amazon rolled out an automatic upgrade to its Alexa virtual assistant. Alexa+ has new voices and new features.

Amazon opens Alexa+ to everyone in the U.S. The AI feature is free for Prime members across devices, and free for everyone on ...

Amazon's Alexa+ AI assistant is rolling out to all U.S. Amazon Prime subscribers beginning today, with the service available ...

Amazon is taking the wrapper off its upgraded Alexa in the US, offering the AI-enhanced digital assistant to paying Prime ...

The broader rollout, announced today (Feb. 4), marks a major milestone in Amazon’s effort to reinvent Alexa for the age of ...

Amazon is reportedly in talks on a potential $50 billion investment in OpenAI, a deal that could bring OpenAI’s AI models to ...

Chris Hemsworth was humorously named ‘Chief Heartthrob’ for Amazon's Alexa Devices. This promotional stunt coincided with a ...

Alexa Plus, combined with a redesign of the Alexa app that puts the generative AI-powered assistant front and center, has ...

Streaming devices have come a long way, but not all are created equal. If you want something that feels less like a basic add ...