Apple on Wednesday launched the MacBook Neo, a cheaper model signaling a fresh attempt to court Windows and Chromebook users as ongoing component shortages shake the broader market.

Apple fans are used to flashy product launches, but the company often makes big changes under the radar. Recently, Apple retired devices from its lineup with very little fanfare. Reports suggest that as many as 15 products disappeared from Apple's official store after new hardware announcements.

Apple is celebrating its 50th anniversary this year, but its being vague about how it'll actually celebrate. The company did create a new Instagram page alongside the announcement, where it will likely share videos promoting its products.