Excitement surges as 7 AR moves converge in 2026. These shifts arrive as companies spin off units, cut VR staff, and promise new consumer glasses ...
Because of the Covid-19 pandemic, many consumers see brick-and-mortar retail through a different lens. Augmented reality has quickly become a core element of marketing and retail strategies, as nine ...
The Virtual, Augmented, and Mixed Reality market is at a transformative juncture, evolving from niche applications to mainstream consumer and enterprise use, reshaping industries such as gaming, ...
Fashion specialists New Look and Asos have become the latest to deploy augmented reality to engage consumers as the technology becomes increasingly popular among retailers. New Look used Aurasma ...
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When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. Augmented reality, ...
Forbes contributors publish independent expert analyses and insights. The author of many tech books, Michael Ashley covers AI and Big Data. “But seriously, I actually have a way normal life for a ...
The breakthrough of projecting an alternative 'Reality' which engages and thereby entices customers more, allowed Augmented Reality and Virtual Reality (AR/VR) to take the world by storm, with ...
According to MarketsandMarkets™, the Augmented and Virtual Reality Market is estimated to reach USD 138.60 billion by 2032 from USD 40.62 billion in 2025, at a CAGR of 19.2% from 2025 to 2032.
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