AdSwerve recently developed a custom bidding script to help Betterment generate more conversions from its leads.

Google Ads offers a number of different smart bidding strategies for your campaigns, but which one should you really be using? That depends on many factors, but there are three elements that certainly ...

If you’re not using Google Ads, this could be the wake-up call your business needs. Google Ads is the most widely used digital marketing platform, bringing in over $58 billion in ad revenue in Q2 ...

Three auction clearinghouses have come to dominate digital advertising: Prebid, Google open bidding (formerly known as exchange bidding) and Amazon Publisher Services’ Transparent Ad Marketplace (TAM) ...

Maintain a disciplined bidding pipeline to ensure consistent project flow and avoid feast-or-famine cycles. Use post-bid ...

What is header bidding? Header bidding is an advanced programmatic advertising technique. Essentially, it lets publishers simultaneously offer ad space out to several supply-side platforms (SSPs). It ...

The course bidding system is a process for registering in Kellogg's full-time and Evening & Weekend MBA degree program classes. The bidding is designed to achieve an equitable and efficient allocation ...

The "priority" system offers lower fees to early bidders while raising premiums for everyone else. Auctioneer Henry Highly sells the top lot of Phillips London evening sale in March, Joan Mitchell's ...

James Chen, CMT is an expert trader, investment adviser, and global market strategist. Samantha (Sam) Silberstein, CFP®, CSLP®, EA, is an experienced financial consultant. She has a demonstrated ...

Benzinga and Yahoo Finance LLC may earn commission or revenue on some items through the links below. Many prospective homeowners know the frustration of being outbid for a house they wanted, but ...