Barbie made two very successful tours as a flight attendant during the 1960s, and in 1999 she paid the mortgage on her dream house as a competent commercial airline pilot. She’s also taken on the role ...

Barbie will contribute more than $125 million in gross billings to Mattel this year, the toymaker’s CFO said today in a shout-out to the “nice contribution” from the blockbuster film as it closes in ...

“Intellectual property plays a pivotal role in fostering brand recognition, enabling licensing, and creating barriers to market entry, ultimately enhancing a company’s overall value…. The Barbie ...

Computer Engineer Barbie debuted to much fanfare, but most girls voted for Mattel’s flagship doll to be a news anchor. Eve Tahmincioglu, writing for MSNBC, uses the Barbie vote disparity to explore ...

Before the “Barbie” movie was released, the Barbie brand already had a 99% rate of global brand awareness, selling more than 100 dolls every single minute, according to Mattel. For the past two years, ...