Data is no longer a supporting layer in TV advertising, it is becoming the operating system. Part two of this Industry ...

NEW YORK, NY / ACCESS Newswire / January / Infillion, the industry's first agent-native media execution platform, today announced a strategic partnership with Yobi, the leading behavioral AI company.

Uber is turning the intimate details of how people move and what they order into a new kind of advertising fuel, inviting brands to target campaigns based on riders’ trips and food delivery habits.

Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges ...

The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...

"The integration of PAAPI allows Adlook Smart users to leverage first-party data and offer all benefits of behavioral ad targeting without third party cookies and privacy flaws related to them" said ...

At the center of this shift is a simple idea with far‑reaching consequences: if a feature can be used to target ads, Meta is now prepared to use it. That means questions about health, money, ...

But a new model is emerging — one built on big data, market analytics, and precision audience development. And it’s changing ...

Subjective, a connected TV advertising platform built on artificial intelligence, has partnered with Samba TV ... Read More ...