"Brain rot" refers to mindless, often absurd online content popular with kids and tweens, especially on TikTok and Roblox. A viral subgenre called "Italian brain rot" features surreal AI characters ...

The TikTokification of social media has created a landscape that caters to shorter videos, which is likely having a profound effect on the attention spans of some of our most impressionable ...

There are a lot of videos in the “satisfying video” genre of internet content. There are pimple-popping videos and even videos of cow hoof-trimming. And then there’s a whole slew of ASMR videos, which ...

These days, almost everything is available in the form of quick, bite-sized content—from recipes and skincare tips to news updates. You may find yourself swiping through reels, tapping through stories ...

Today, short-form content is everywhere, even on Netflix. While they are running as a constant background noise in most ...