O2's first ever Christmas advert is a story magic and imagination and features 10-year-old ice skater, Darcy Murdoch, and the O2 mascot, Bubl the robot. In a beautiful snowy, winter wonderland ...

Last weekend, O2 introduced "Bubl", a loyal and reliable blue robot, to the public at Westfield’s Eat Street as part of its engaging, new interactive digital OOH campaign. Bubl forms part of O2’s bold ...

O2 has taken to TikTok as part of its latest integrated advertising campaign, bringing its Bubl robot character to the app via augmented reality (AR). From next month, TikTok users will be able to ...

Virgin Media O2 has upgraded its brand mascot, Bubl, by using AI, in partnership with VCCP’s AI creative agency, ‘faith’. As a result, the creative agency has launched The Bubl Generator, which ...

Mobile network O2 has launched its first ever Christmas brand advertising campaign with a hero spot on ITV’s The Voice Final seen by millions of viewers across the UK. The ad features 10-year-old ...

This entry showcases a revolutionary asset creation process through a bespoke AI image generation model for O2's brand mascot, Bubl. While Bubl was created to increase brand warmth and iconicity, O2's ...

Headlining O2’s flexibility in permitting anyone to switch to a new phone whenever the fancy takes them, even when under contract, the new campaign positions O2 as a consumer standard bearer willing ...