A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

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For decades, loyalty has been built around moments of indulgence: flights, hotels, aspirational redemptions, and premium upgrades. But as loyalty programs mature—and as everyday affordability becomes ...

How brands build better relationships and find their niche. Consumers overwhelmingly have positive experiences with loyalty programs. More than half of adults say they participate in them, and 96 ...

In the ultra-competitive market for consumer packaged goods (CPG), brand loyalty programs play a crucial role in differentiating your brand from the rest. With countless product options and the rising ...

The most forward-thinking organizations are moving loyalty frameworks to the center of their growth strategy, where it becomes the gravitational pull that influences every business decision. True ...

How to build customer loyalty and relationships that drive repeat business Many e-commerce businesses adopt complex loyalty programs to keep customers around, but these strategies don’t always perform ...

Customer expectations are shifting, and engagement with traditional loyalty programs continues to decline. Many organizations still struggle to align loyalty initiatives with measurable business ...

McDonald’s Corp. is developing a loyalty program in the U.S., building upon the chain’s new smartphone app, that could be in place late this year or early next year, company executives said Wednesday ...

Starbucks will relaunch its Starbucks Rewards loyalty program on March 10, creating a three-tiered structure for the ...

It puts a big decision directly in cruisers’ hands.