In the world of digital advertising, data is king. Yet, many PPC advertisers underutilize one of their most valuable sources of insights: their CRM data. Whether you’re a B2B or B2C marketer, your CRM ...

In 2016, when Microsoft announced its makeover of its CRM and ERP strategy in the form of Dynamics 365, officials started talking up the Common Data Model (CDM), which was the heart of those services.

Almost all CRM systems are full of data that's been populated by your company's people. Sure, the notes and updates are about the customer relationship, but it's put in from your perspective and for ...

HOFFMAN ESTATES, Ill.--(BUSINESS WIRE)--CDK Global, Inc. (Nasdaq: CDK), a leading retail automotive technology company, today announced the availability of four new Vehicle Sales API integrations for ...

WALNUT CREEK, Calif.--(BUSINESS WIRE)--Sept. 28, 2004--SmartCompany, Inc. announced a new product today that signals a major shift in the way hosted CRM is delivered to end users. The product, called ...