Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...
The recent Best Practice Briefing on Channel Partner Marketing provided invaluable insights into optimizing channel partnerships for organizational growth. This concise session delved into the ...
NEW YORK--(BUSINESS WIRE)--The Channel Marketing Association (CMA) today announced the launch of ChannelGTM.ai, a purpose-built service to support vendor-side channel professionals with go-to-market ...
While there’s still an undercurrent of economic uncertainty, channel ecosystem professionals are somewhat confident that significant gains in revenue attributed to partners are possible. Specifically, ...
Let’s face it: "Regulatory Update" is a phrase that usually sends marketers sprinting for the nearest espresso machine. We like the creative stuff. The "big ideas." The high-octane campaigns that turn ...
Reflecting on 2023 what will stand out in your memory? Global unrest? Inflationary highs? Perhaps the rise of Barbenheimer? Whatever resonates from the past 12 months, it’s safe to say 2024 is going ...
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What is channel management?
Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how ...
Channel marketing specialist Coterie has long advocated improving skills in the industry and is playing its part with the launch of an academy. The Coterie Academy provides online training courses ...
In an era of declining ad spending, companies are seeking more cost-effective ways to drive sales. Co-op marketing is a recession-proof advertising option that is mutually beneficial to retailers and ...
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