There's a lot of gray area when it comes to how you're "supposed" to do your makeup. Sure, there's plenty of lore around face ...

If you're unsure where to start, the latest trend to explore is the "contrast makeup theory." This innovative approach enhances your natural features by utilizing a customizable contrast filter to ...

If you're wondering how to find the best lipstick for your skin tone—and dreading the process of trying dozens of options to figure it out—I have great news. There is a much better way to identify ...

If you’ve been on TikTok or Reddit lately, you’ve likely seen something on “seasonal color analysis.” Perhaps you or someone on your FYP has tried the viral filter for finding your “season.” In fact, ...