A major new industry-wide addressable advertising consortium, called Project OAR (Open Addressable Ready), has formed. It is led by smart TV manufacturer Vizio, along with eight TV-media companies.

Can the TV biz finally get its act together to target ads to viewers the way internet companies have done for years? A new consortium, led by TV manufacturer Vizio, is promising to assemble the right ...

NEW YORK--(BUSINESS WIRE)--Today, Go Addressable, a non-profit trade organization dedicated to and advancing the growth of addressable TV advertising, released new research findings in conjunction ...

These days, addressable LEDs are all the rage. A little chip paired with each LED receives signals and modulates the light output as needed. [John Peterson] was working on a project along these very ...

Go Addressable, an initiative meant to advance addressable TV advertising, has formed as an industry trade organization, according to a press release. Paramount Advertising has joined as inaugural ...

Napco Security Technologies Inc.’s Commercial Platform is a full line of Commercial Fire or Combo Intrusion/ Fire Systems configurable for wireless, hardwire, analog, addressable or conventional ...

OYSTER BAY, N.Y., April 25, 2017 /PRNewswire/ -- ABI Research finds that the total addressable market (TAM) for commercial/industrial exoskeletons currently exceeds 2.6 million units, with those ...