The pandemic first comes to mind, but cost-of-living complaints predate it. Polling shows 55 per cent to 60 per cent of ...

Advertising is an important way for a company or organization to get the word out about a product or service and grow a customer base, which usually translates to increased sales and higher profits.

Additionally, consumers view food-at-home inflation as 24.3%, approximately double the inflation rate reported by the U.S. Bureau of Labor Statistics. The distorted consumer viewpoint highlights a ...

In a recent study published in the journal LWT - Food Science and Technology, researchers in Brazil and Switzerland examined consumer perceptions and attitudes towards açaí and Spirulina. Consumer ...

When a healthy product is encased in plastic packaging, this can negatively affect consumer perceptions of the product. Can front-of-pack labelling mitigate this? Plastic has a significantly negative ...

Disruption breeds change, but the right kind of change is driven by building from your customers’ needs and perceptions. In a business environment of accelerating change, it is especially important to ...

Light, Nicholas; Fernbach, Philip M. Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk. Journal of Marketing Research (JMR). Dec2024, Vol. 61 Issue 6, p1152-1170. Evoking simplicity in ...

Consumer perception of the grocery industry has dropped by double digits, according to a new poll from Gallup. And grocery isn’t alone. Ratings of three industries dropped significantly this year.

While consumers rate plant-based beef more favorably than its bovine counterpart on fiber, fat, saturated fat and cholesterol; they rate it less favorably on taste, protein, iron, and overall ...

What do Dutch consumers think about cultured meat compared to its conventional counterpart, fish, insects, and plant-based meat alternatives? Researchers investigate. Cultivated meat is slowly ...

In completing its 2011 Car Brand Perception Survey, Consumer Reports discovered that two automakers tied in a statistical dead heat for the top spot with consumers. The publication revealed that a ...