While federal agencies undertake laudable efforts to consolidate and modernize data centers, security remains an underlying concern that keeps information technology administrators awake at night. A ...

While many people think of artificial intelligence on the consumer level — like the Siri virtual assistant from Apple Inc. — the way AI should be looks very different on the business level. So how ...

Attributes in business pertain to brands or products, companies and even employees. They can be best described as certain underlying characteristics that best represent all brands or businesses in the ...

As your data-driven organization considers incorporating new data sources like mobile apps, websites that serve a global audience, or sensor information from the internet of things, technologists will ...

Attributes and benefits are organized into a hierarchy that builds to a core attribute and a core benefit. These are placed on a messaging map to show how the attributes and benefits work together, ...