Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

With the rollout of Google Hummingbird, we know that sites that feature active and meaningful content marketing are being ranked higher in organic searches. To that end, landing pages can be used as ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. In the world of digital marketing, few things are more ...

A landing page does one thing for your business: it gets visitors to convert into leads. It takes careful planning and strategy. Read about the seven best practices for creating high-performing ...

In a market where costs per click (CPCs) are increasing up to 16% year-over-year, you need to focus on levers you can control to improve account efficiencies. Landing pages are a no-brainer strategy ...

Landing pages are a great tool for getting prospective customers to act upon unique marketing campaigns via a clear call to action—whether that means filling out an online form, signing up for a ...

Let’s hear it for landing pages, the unsung heroes of successful inbound marketing strategies. Videos and blog posts might be the marquee players, but a good landing page is the backbone of your ...

Opinions expressed by Entrepreneur contributors are their own. When a customer arrives at your website — either from an online search result or from a link in an advertisement — the page he or she ...

While small business websites employ various strategies to pull in potential customers, landing pages serve a primary purpose—to prompt a specific action. A well-constructed landing page can make a ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...