The creative content process can take a long time, and each agency has a different approach to it. There's no standardized method of producing content, and what one agency provides will be vastly ...

Are you a print subscriber? Activate your account. By Ewan Larkin - 7 hours 53 min ago By Bradley Johnson - 8 hours 29 min ago By Tim Nudd - 9 hours 26 min ago By E.J. Schultz - 14 hours 16 min ago By ...

When the Harvard Business Review published a post called Seven Rules For Managing Creative People a few months back, the reaction was an almost universal, Oh, please! This was due to the fact that ...

We’re all creative people, and we all want to make the best stuff we can – stuff clients will love us for, stuff real people enjoy engaging with, and stuff we enjoy making. The stuff we make as an ...

Despite an ever-expanding universe of marketing channels and complexity, the creative process utilized by most marketers and agencies has remained unchanged for nearly a century. Creativity in today’s ...

Scope: Publicis Groupe’s Leo New York was awarded the restaurant chain’s U.S. creative account following a competitive review. Subway previously told Ad Age that it was also reviewing its U.S. paid ...

Dani Richa, Chairman and CEO, Impact BBDO Group of Companies shared his reflections after the agency’s award win in 2025.

UK insurer Aviva has named Saatchi & Saatchi as its new creative partner following a multi-agency review, ending a long-standing relationship with Adam & Eve/DDB, as per global reports ...