Forbes contributors publish independent expert analyses and insights. I cover digital trends in travel, media and entertainment. As we experience the ups and downs in the use of AI in business, an ...

For years, creativity was considered one of the last safe harbors of human advantage—something machines could assist with, ...

If you want to develop your own creative idea for a project, does it help to study how other people have approached the same task? One classic finding, called the conformity effect, shows that looking ...

Of all the so-called 21st-century skills, perhaps none is revered in both the education and business worlds as much as creativity. In the past year alone, creativity topped lists of the most valued ...

When I was at the beginning of my Ph.D. studies, my advisor at Stanford, Professor Gordon Bower, invited each of his first-year graduate students to his house for dinner. After dinner, he asked each ...

Experiential marketing is a promotional strategy that involves creating an interactive experience to get customers talking about your product. It’s a unique take on attracting customers, as it relies ...