Data agnostic failures. "Data agnostic" platforms often fail to integrate complex systems and leave teams with inaccurate data and time-consuming workarounds. Essential data attributes. A complete, ...

Zero Party data has been taking the Customer Master Data Management (CMDM) world by storm. And it's no wonder why. The value and trust derived from the ability to create deeper relationships with ...

In today's customer-centric business environment, organizations are dependent on rich, highly accurate customer data to enhance relationships, personalize experiences and drive growth. However, many ...

A solid customer master data management system should give you design and functionality freedom, whether for marketing, service, sales or support, or anything else. That way, you can cope with all ...

Did you know that 92.3% of companies use data to collect information about customers and sales prospects? However, if collected improperly or incompletely, you can wind up in some pretty big pitfalls.

Consent asymmetry and “opt-out hurdles” are drawing fines. The compliance gap is technical, not legal language.

SAN DIEGO--(BUSINESS WIRE)--Tealium, the leader in real-time customer data management solutions has today announced the release of an enhanced user experience and product User Interface (UI) for its ...

Name any part of the customer journey, like onboarding, support, retention and upselling, and it’s pretty much guaranteed that you’ll find a B2B customer management tool for it. But with so many tools ...

As organizations increasingly recognize the importance of cohesive data management strategies, the relationship between marketing, data management and IT teams is evolving. According to an October ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

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Backed by Diversis Capital Partners and Stage 1 Ventures, PureCars made an acquisition during the same week as naming a pair of new leading executives. The provider of digital marketing technology and ...