Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

CDK, the leading automotive retail software provider, today announced the launch of its Customer Data Platform (CDP) that unifies fragmented customer information and delivers real-time, actionable ...

Rokt mParticle announced the launch of its Hybrid Customer Data Platform (CDP) on Snowflake AI Data Cloud on Oct. 16. According to company officials, the new offering provides enterprise companies ...

CDK now has a CDP. The retail automotive software provider has launched its customer data platform, designed to unify ...

Foot Locker has selected the Ometria customer data platform (CDP) as the retailer seeks to deepen relationships with customers by delivering more personalized experiences at scale, fueled by the data ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...

SAN FRANCISCO--(BUSINESS WIRE)--Census today announced that it has been recognized as a Customer Data Platform leader in the Modern Marketing Data Stack 2025: How ...