With its new Cloud Services track, Qlik looks to expand its channel efforts beyond traditional reseller activity by offering opportunities and incentives for co-seller and influencer partners.

QuickPivot, a real-time cross-channel marketing platform, added Program Palette, a customer lifecycle planning and execution module, to its suite of tools. The module, which is designed to simplify ...

In my last post, I talked about the revenue lifecycle from an operational perspective, with an inward focus. Here, I’ll discuss some of the customer-facing elements that are affected by having a full ...

The role of the marketer goes beyond driving awareness and generating demand; once they hand over a prospect to the sales team the job isn’t over. It's commonly believed that a marketer's job is done ...

INDIANAPOLIS-- (BUSINESS WIRE)-- MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle, today announced the launch of the MetaCX platform, the first collaborative ...

Email is not dead…it is evolving. To succeed email marketers must embrace the social and mobile landscape by delivering relevant content across all channels. Because they understand the value of ...

Verified Trust - a continuous approach to identity assurance that confirms the same trusted customer is present not just at ...