Identity theft myths debunked: your personal data is already exposed on data broker sites, and scammers don't need major ...

Marketers are realising the need for a strategy around data and identity as the cookieless future that was anticipated in 2020 rapidly transforms into the cookieless present. Third-party cookies have ...

Lifeguard reports seven online habits that increase identity theft risk, urging consumers to rethink behaviors and enhance ...

You share your personal information with others every time you log into a new app, sign up for a service, or prove your ...

Think about the last time you made a payment. It was likely completed through your smartphone, authenticated by biometrics, ...

LONDON--(BUSINESS WIRE)--SailPoint Technologies, Inc., a leader in unified identity security for enterprises, unveiled its vision for the future of identity security. During his opening keynote at ...

The permanent, personal data is some of the most sensitive that the government handles due to the national security risks.

The advent of generative AI technologies promises to revolutionize public service delivery and the citizen experience. Most experts agree that the long-term potential of artificial intelligence (AI) ...

For years, marketers have talked about building a “customer 360,” a complete profile of every customer that includes all of their interactions. This impacts the effectiveness of marketing teams, ...

We should welcome the opportunity to be part of identity’s path forward, now that we’ve released ourselves from the shackles of the cookie, writes Mark McEachran, SVP of product at Yieldmo.

TV ad measurement may still be a mess, but identity can help bring some order to the chaos. The cornerstone of TV measurement is viewership data, said Benjamin Vandegrift, VP of measurement solutions ...