In TV Ad Land, the road to streaming media convergence still stretches far into the distance. TV content may be bundled into streaming services, but from the advertiser standpoint, the data is still ...
Dunkin’ parent Inspire Brands is among the first to tap an integration that has driven improved campaign targeting.
NBC Select independently determines what we cover and recommend. When you click on or buy through our links, we may earn a commission. Learn more. Learning about your health can be a mixed bag. It can ...
Dr. Milan Kumar, CIO of ZF Commercial Vehicles and global tech leader with extensive experience in digital transformation and IT leadership. A 2023 SD Times study found that while most companies are ...
IPG-owned data broker Acxiom and The Trade Desk announced an expansion of their long-term measurement partnership on Tuesday with True Intelligence, which helps marketers connect their digital and CTV ...
Comscore has announced an expanded partnership with ShowSeeker to integrate its person-level local live and DVR data into ShowSeeker's Pilot platform, which is designed for campaign management. This ...