Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

The phrase "big data explosion" is quickly becoming a cliche in the business intelligence space. By now, those who are familiar with how quickly data is being generated are well aware that the ...

Descriptive analytics -- looking into what has happened in the past -- is commoditized. Traditional BI, reports, and dashboards are well understood and used in one way or another across a wide ...

Descriptive analytics is the process of analyzing data to find trends and patterns that support decision-making, monitoring, and other initiatives. It's the most fundamental building block of data ...

We’ve all heard the adage “data is the new oil” – a valuable, abundant resource that is only useful once refined. However, one of the most striking yet daunting comparisons is sending ships into the ...

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

In the age of big data, analytics tools have evolved beyond simple reporting. Today’s businesses rely heavily on two powerful types of analysis to guide strategy and improve performance: predictive ...

When a patient walks into a doctor’s office with a symptom, there are few ways for a physician to look at the situation. There is a descriptive perspective, which looks to the past and says, “Aha! The ...

The integration of big data into business analytics has transformed how organisations gather and interpret large volumes of data. Big data includes a broad spectrum of structured and unstructured data ...

True digital transformation requires an evolution from an asset-oriented approach to manufacturing to a systems-based approach that holistically connects engineering, operations, and performance—enter ...

Here we explore the ways predictive analytics and prescriptive analytics are being used in the call center today, and trends to watch for tomorrow. Predictive analytics can help evaluate behavioral ...