Opinions expressed by Digital Journal contributors are their own. Envision being able to predict on-site customer trends, empowering GMs to make informed business decisions and fine-tune operations ...

ExlService Holdings has transformed into a digital-first, analytics-driven company, with over half of its revenues from AI and analytics, driving deeper client integration and higher margins. Strong ...

BOSTON--(BUSINESS WIRE)--Snowplow, the leader in customer data collection and analytics, today announced the launch of Snowplow Digital Analytics on Snowflake Marketplace. Snowplow Digital Analytics ...

Every so often digital platforms have to shift their analytic capabilities so that the metrics better reflect how marketers deploy their media campaigns. YouTube is among those platforms. The recent ...

Dataroid, which claims to be a foremost player of the digital analytics and customer engagement industry, supporting various industries with a notable emphasis on banking and financial services, has ...

PHILADELPHIA — Comcast Smart Solutions, a division of Comcast that specializes in smart technologies for businesses and communities, announced expanded strategic relationships with Eagle Eye Networks ...

In recent years, marketers had a singular overall objective in their strategy planning: to gain enough data to better understand and serve their customers. In the 2025 digital landscape, marketing ...

Another example Ashani points to would be leveraging video analytics for software as a service (SaaS), which enables campuses that use companies providing remote guarding services to receive accurate, ...

The ability to make informed decisions quickly is a competitive advantage for businesses, and being able to analyze data can give companies an upper hand. As businesses strive to optimize marketing ...

SAN DIEGO--(BUSINESS WIRE)--Power Digital, the leading tech-enabled growth marketing firm today announces the acquisition of Endrock Growth and Analytics, with offices in the United States, Medellín, ...