MarketWatch

Direct Mail Budgets Are Growing -- Logistics Is Now the Differentiator

SAN FRANCISCO, Feb. 12, 2026 /PRNewswire/ -- Lob, the direct mail automation and logistics platform that brings the power of digital to direct mail, today released its fourth annual report, State of ...
Forbes

The State Of Direct Mail In 2024—And How Brands Can Get In The Game

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...
Printing Impressions

Why Direct Mail is Winning Again in a Digital-Obsessed World

While some company leaders may underestimate direct mail's current market position, the channel represents about $40 billion or ~20% of all US offline channel spend. The growing focus on synchronizing ...
Forbes

Why CMOs Need To Think Like Supply Chain Strategists To Leverage Direct Mail

For decades, logistics decisions lived squarely on the chief operating officer’s desk. But with rising postage rates and questions surrounding the possibility of zone-based pricing for USPS marketing ...
Morningstar

PostcardMania Reports Continued Direct Mail Growth in 2025 as Industry Rebounds and Automation Accelerates

CLEARWATER, Fla., Jan. 27, 2026 /PRNewswire/ -- PostcardMania, a $100+ million marketing technology firm, reported continued growth in 2025 across multiple sectors, led by renewed demand for ...
Printing Impressions

How to Build a Direct Mail Strategy That Actually Works

Direct mail campaigns that perform best are rarely random. Successful mail programs are built on strategy. They start with the right audience, use smart creative decisions, and follow a clear plan ...