A user on Twitter asked me recently about the difference between “affect” and “effect.” Specifically, she wanted to know which to use in the phrase “the affect/effect of celebrity endorsements.” The ...

Affect vs. Effect: What's the difference? Tricky English vocabulary can often lead to confusion, and one of the most commonly misused word pairs is affect vs. effect. These two words are often misused ...

There’s so much to unpack when it comes to human memory. It can give us the ability to memorize the entire periodic table or take us on a nostalgia train to a childhood birthday. Some memories are ...