The following excerpt is from Susan Gunelius‘ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound It’s essential that the copy on your ...

Use these tips to get your email opt-in form in front of the right eyeballs and entice them to sign up. Creating and displaying opt-in forms might not deliver instant results. If your results are less ...

Are you looking to grow your email list, generate more leads, get more people to download your content, or enroll more blog subscribers? Us too. While the marketing world is quite divided on the use ...

Email marketing is a powerful tool that can extend your reach beyond your website and create new sales opportunities. If you simply sell to customers when they happen to visit your site, you have an ...

When you visit a website, you’ll often see a pop-up window presenting the option to enter your email address to receive a discount or free shipping. After entering your email address, you can take ...

This past fall, two marketers from Siemens presented exclusive results from their recent multivariate Website tests at MarketingSherpa’s Demand Generation Summit. They tested several types of Web ...

Email opt-in forms do not always generate the expected results. Susan Gunelius offers tips on how to improve your offer and your whole approach.

When you have an engaged group of customers and prospects who want to hear from you, getting the word out about your business, your services and your offers is much easier. However, people change ...

Intuit Mailchimp has unveiled a refreshed popup forms experience featuring mobile-first designs. Now in beta, the new popup forms feature is accompanied by an ad campaign titled “Popup Like It’s Hot.” ...

"Big data" has been a hot topic in the sales and marketing industry, but for most small businesses the idea is nearly irrelevant. How can a small operation take advantage of big data when they're ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. It’s common knowledge that email marketing has many ...