It happens every day of the week and on Sundays in the radio business. Local radio sales reps talk themselves out of cold calling. It’s not your fault. Cold calling is hard. See. There I go. Talking ...
Believe it or not, cold calling can be an exciting part of your job. Throughout my career, on my way to the C-Suite, I was asked more than once to turn around sales teams I might lovingly call the Bad ...
The cold call is dead, at least for smartphones. But the phone conversation itself hasn’t lost its value; only the path to it has changed. Apple and Google have now both introduced technology that ...