Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Forbes contributors publish independent expert analyses and insights. Lisa covers trends transforming/disrupting the manufacturing sector. Of all the myths about ...

Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. Suzanne is a content marketer, writer, and fact-checker. She holds a ...

Innovation is not about creating something entirely new; it’s about transforming existing products into a unique solution to address a real-world problem. Process innovation cannot be achieved unless ...

Opinions expressed by Entrepreneur contributors are their own. If you’re like many entrepreneurs, you probably feel like you’ve had enough change in the past 18 months to last a lifetime. In the midst ...