Building and sustaining deep customer loyalty is a big task that very often comes down to the little things. Too many brands skip over those seemingly small details — and if you get them right, it’s a ...

According to Tellwise, the average consumer gets over 100 emails per day, but opens just 23% and clicks on only 2%. When you’re sending a sales email, you need to be part of that 2%. But how do you ...

With most consumers demanding personalized shopping experiences and email inboxes exploding at the seams, optimizing your email marketing is necessary for getting your business noticed. Gone are the ...

In this guide, you’ll learn what makes a great lead magnet, who’s doing it right, and how to design your own highly effective lead magnets. A robust email list gives you access to a loyal, receptive ...

Several weeks ago, I wrote a blog post on bad email manners. It described four egregiously rude email tactics and asked PR Daily readers to share their own examples. “The email blunder/bad manners ...