Stanford’s Bob Sutton and Huggy Rao on how to boost efficiency and satisfaction while also improving innovation and decision-making. Organizations too often subject their employees and customers to ...

Kathryn Jezer-Morton recently wrote a viral article for The Cut saying that we should all try to make 2026 the year of “friction maxxing.” Here's why she's right.

Customer effort is both the most important and the most overlooked factor in building true customer loyalty. Unnecessary effort, a.k.a. friction, is particularly damaging. Starting a friction log will ...

Nanomachines will depend on our knowledge of friction, heat transfer and energy dissipation at the atomic level for their very survival. In the scramble to revolutionize the world with nanotechnology ...

One type of friction can waste energy even when two perfectly smooth surfaces move against each other, but researchers are getting a handle on how to attenuate or stop it completely ...