The concatenate function may not be as well known as other common Excel features such as IF and VLOOKUP, but it’s still effective, even though it performs a more simple function in nature. If you are ...

There are lots of Excel functions out there that can make managing and reporting on PPC campaigns easier. My favorite is Concatenate. Simply mastering this function can make so many laborious tasks ...

When you concatenate text, you surround the text with double quotation marks so Microsoft Excel recognizes it as text. Otherwise, you'll receive an error. Excel then ...

My approach to PPC is analytical. I realized early in my career that if I focused on developing my ability to manipulate and interpret performance data, the optimizations become obvious. Leaning into ...

Have you ever found yourself wrestling with an Excel formula, wondering why a seemingly simple task feels so complicated? For years, functions like VLOOKUP, CONCAT, and OFFSET were the go-to tools for ...