Conversions are one of the most important elements of your advertising campaigns—they’re the reason you launch a campaign. Conversions can be a purchase, a subscription, a follow, a registration, a ...

Google's new tool flags issues in product-level conversion tracking so advertisers can fix errors before they impact performance. Google rolled out a “Conversions with cart data diagnostics” tool to ...

Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can ...